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HNN Chats with Spot‑on’s CEO Mark Hunter

March 11 2015

Last week, we were back yet again at the Gold Coast, this time for the Home Timber & Hardware trade show.

Our good friends from HNN were there as well, and they were nice enough to come by our booth. Mark, our CEO, had a little chat with them about what we're doing.

We featured the slimline displays that we have been rolling out to over 30 timber and hardware stores around Australia, which were developed using feedback from retailers. It's an attractive compact design, allowing it to go into locations without taking up much more floor space than a sheet of A4 paper. Stores that have been short on display spaces have welcomed this innovation.

Mark also gave a quick overview of the new Homeline THE‑1 rotary laser level. By including features from more advanced models like automatic, motorised horizontal and vertical self-levelling, packing in essential accessories, all with a RRP of $499, we think it can really make a difference to the entry-level market.

HNN also discussed with us the state of the market. From the end user's point of view, there are now products made for professional tradesmen all the way down to the home DIY‑er. Spot‑on has also been pushing and pioneering product features and customer care, with better precision, better warranties, and now better services with free calibrations and loan lasers.

For stores, we've been tailoring products and sales to suit their needs. Using the displays as an example, there are the slimlines, but we've also been working with major retailers like Total Tools, Mitre 10, United Tools etc. to introduce new kinds of stands, like Select‑Your‑Trade. They help customers more easily figure out the product they need, giving them a better, fresher in‑store experience, thus driving more sales.

Ultimately though, it's about helping people find the right tools, giving them the best for the job, and fixing and taking care of those products. Spot‑on is here to help them do better work.

Colin McMillan

National Sales Manager
Colin’s near 30 years of experience in the tool market, on both sides of the retailer–supplier relationship, allows him to constantly come up with unique marketing approaches to retailing products.